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Bill Koenig

Bill Koenig | REALTOR®
Direct: (859) 372-6072
Office: (859) 372-6000
Contact Me

RE/MAX Affiliates
4895 Houston Road, Suite 100
Florence, KY 41042 

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Real Estate News

Take Your Branding up a Notch

dotrealtor-banners-300x250-batch-1-5NAR PULSE—Take your firm’s branding to the next level by claiming your .realtor™ web address. Use a .realtor™ to build your online presence with a domain that is unique and industry-specific. Don’t wait; stake your claim today.

New Video Series Keeps More Money in Your Pocket
Tax deductions made simple: Intuit®’s new video series for real estate professionals answers common questions around business and advertising deductions, home office space rules and mileage tracking. Intuit® is a proud partner in the REALTOR Benefits® Program, offering REALTORS® savings on TurboTax® and QuickBooks® Self-Employed. Learn more.

Brokers/Owners Get Started With RPR®’s Broker Tool Set
Discover how top brokers/owners/managers use the Realtors Property Resource® Broker Tool Set to measure performance, analyze market trends, and create leverage for their companies. Discover more.

For the latest real estate news and trends, bookmark

The post Take Your Branding up a Notch appeared first on RISMedia.

Build Your Brand by Being a Better Person

Fields_MarkIn the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more.

Region Served: Asheville, N.C., and surrounding areas
Years in Real Estate: 40+
Number of Offices: 1
Number of Agents: 10
Favorite Way to Communicate With Clients: Face-to-face. A lot of communication is nonverbal, so when you text, email or speak on the phone, a great deal of nuance can be lost. It’s the expression on someone’s face that can identify best how a person is feeling, and it could also lead to solutions to challenges and overcoming objections.

What is your top tip for real estate newbies?
Affiliate with a company that represents your values and provides the culture of learning and support you will need to get started—one that ensures its people provide the highest possible level of service to your buyers and sellers. Second, learn the real estate contract. Know all the legal ‘ins and outs,’ but remember that more than 50 percent of being a great real estate professional isn’t what you learn in real estate school. Third, learn how to be a good communicator, which starts with being a good listener.

How do you build yourself as a luxury brand?
Marketing. I have a background in marketing, not through formal education, but through experience. I’ve watched the best people market themselves, and so I learn from the best. Early on, I asked myself who was doing great luxury marketing. I take inspiration from the “greats.” I built my company reputation by becoming the best I could be.

Please describe your company culture.
We are a family. When I hire, I make sure the person’s heart is in the right place. They’re not going to be competing with our family or undercutting the people we work with, and for. We are here for each other. We support each other. No matter how big we become, we care about each other.

What sets your team apart from other brokerages?
When I bring people in, I make sure they’re committing to my company for the right reason—not just to make money, although that’s an important motivator, but to provide the very best service they can. I can’t have mediocrity. I need people who strive to be the best they can be—to provide the best service they can, no matter what. As high-end real estate professionals, we make a lot of money. If you’re going to play the game, you have to truly earn it. You have to offer equal value for what you’re earning. My goal is to never get to a closing table without feeling 100 percent sure that I earned that money.

How are you staying abreast of industry and market shifts?
We’re in it. We’re living it, so we feel it. Every time there’s even a small ripple here, we feel it.

For more information, please visit

Eisenberg_Zoe_60x60Zoe Eisenberg is RISMedia’s senior content editor. Email her your real estate news ideas at For the latest real estate news and trends, bookmark

The post Build Your Brand by Being a Better Person appeared first on RISMedia.

Fannie: Economy to Roar on Stimulus

The economy is expected to grow at a full-bodied pace for the year, and boosted further by the stimulus, according to Fannie Mae’s Economic & Strategic Research (ESR) Group’s recently released Economic and Housing Outlook for March 2018. Analysts at Fannie forecast GDP growth at 2.8 percent, barring consumers reining in their spending, the impact of the aluminum/steel tariffs and other influencers.

Analysts are encouraged by indicators that are on a positive trend, such as consumer confidence and jobs; however, dire housing inventory levels are making the market track unevenly.

“Home sales got off to a rough start in 2018, bottle-necked by the persistent challenges of the inventory shortage,” says Doug Duncan, chief economist at Fannie Mae. “Of course, there’s a flipside to the demand-supply imbalance, and strong home price appreciation continues to come as welcome news to existing homeowners.”

According to the National Association of REALTORS® (NAR), in the first two months of 2018, existing– and pending home sales struggled. Compounding the issue, potentially, are hiked interest rates; the ESR Group is all but certain the Federal Reserve will move on rates at its quarterly meeting on Wednesday.

“We’re nearly a quarter of the way through 2018, and, as anticipated, the interplay between fiscal and monetary policy continues to frame the economic landscape,” Duncan says. “While we expect the economy to shift temporarily into a lower gear in the first quarter, the pace of growth should accelerate through the remainder of this year and into the next.

“Beyond the obvious downside risks, the economy appears poised to build on a foundation of strong consumer spending and a historically healthy labor market following the recent passage of the discretionary spending bill, on top of tax reform,” says Duncan.

DeVita_Suzanne_60x60Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at For the latest real estate news and trends, bookmark

The post Fannie: Economy to Roar on Stimulus appeared first on RISMedia.

Bill Koenig | (859) 372-6072 | Contact Me
4895 Houston Rd Ste 100 - Florence, KY 41042
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